POPPYsam is the collaborative effort of designer Emily Siegel and Sales/Business manager Claudia Tillman.

Emily earned a Bachelor of Science in fashion design from the University of Cincinnati. She then worked as a designer for Project E in Atlanta for four years before partnering with Claudia to launch POPPYsam in 2006.

Claudia has a background in graphic design and ran a handbag business from 2001-2003. In 2004 she began working for Project E in sales/customer service, where she and Emily met.